Note: Video at the end of the article
Tammy Hembrow made a memorable appearance on the Today show Tuesday morning, commanding attention not only with her fashion choice but also with the exciting launch of a new business venture. The 31-year-old fitness influencer, entrepreneur, and mother of three was joined by her sisters, Emilee and Amy Hembrow, for a live interview with host Karl Stefanovic.
The trio appeared on the morning program to introduce viewers to their newly launched health and wellness brand, Selfish Supps. The supplement line, which officially launched last week, aims to empower individuals—particularly women—to prioritize their health and well-being through high-quality, science-backed nutrition products.
While the conversation focused on business and family dynamics, it was Tammy’s show-stopping outfit that immediately drew attention from viewers. The Gold Coast-based influencer wore a form-fitting, one-shouldered mini dress made of thin, stretchy material that accentuated her toned physique. The asymmetrical design featured a single long sleeve, leaving the other arm and shoulder bare, adding a modern, edgy flair to the look.
Observers quickly noted the star’s decision to go braless under the daring ensemble, with the dress leaving little to the imagination. As usual, Tammy embraced the moment with confidence, exuding the body-positive energy that has become a hallmark of her brand. Her slicked-back hair, glowing makeup, and minimal accessories completed the bold yet chic aesthetic.
Despite the sartorial spotlight, the Hembrow sisters were eager to shift the focus to their business. Tammy, who has built a global following through her fitness app and social media presence, explained that Selfish Supps was born out of a shared desire to fill a gap in the supplement market—one that aligns with their values around health, transparency, and self-care.
“We’ve always been passionate about fitness and wellness,” Tammy said during the segment. “But we also wanted to create something that reflects how important it is to put yourself first—to be a little selfish when it comes to your health.”
Emilee and Amy, both business-savvy in their own right, elaborated on the collaborative process that brought the brand to life. From product development to branding and marketing, the sisters have been hands-on every step of the way.
The product range includes everything from protein powders and collagen blends to energy boosters and recovery aids. Each formula is designed with clean ingredients, and the branding leans into a playful yet empowering message: it’s okay to be Selfish when it comes to your health goals.
The Hembrows’ appearance sparked a flood of reactions on social media, with many fans applauding the trio’s entrepreneurial drive and candid sisterly dynamic. Others praised Tammy for her unapologetic style and confidence.
With millions of followers between them and a proven track record of business success—Tammy’s fitness app has consistently ranked among the top in health and fitness charts—the sisters are poised to make a significant impact in the wellness industry. Selfish Supps marks a new chapter in their journey, blending personal branding with purposeful entrepreneurship.
As the Today show segment wrapped, it was clear that the Hembrow sisters are not just riding the wave of influencer fame—they’re building something meant to last.
